La terminología floral: variación terminológica y estandarización comercial en el sector de flores cortadas

The development of the cut flower industry has achieved considerable notoriety in the world economy as an emerging sector. China and Spain are also at the centre of the development of this sector, with very obvious terminological needs and obstacles for both local production and international trade. Flower terminology is related to well-established scientific fields, such as botany, medicine, and pharmacology. On the other hand, the terminology of the natural sciences enriches a historically varied lexical panorama: languages have a dialectologically varied lexicon to name plants or animals. Given this high variation, the needs of industry and commerce demand standardization processes that do not have to coincide with scientific standardization. In addition, in China we have more than twenty procedures for naming plants, so it should not be surprising that the same plant receives many different names. This emerging sector has more neologisms every day, which exert both positive and negative influences on the panorama of terminological variation in the sector. This thesis, based on descriptive studies on floral terminology and in-situ investigation, allows us to analyze the terminological needs of the sector in China and Spain, to build a terminological resource that can be used for the standardization of this sector, and to characterize standardization for both national and international trade, in a different way from linguistic standardization, scientific standardization and industrial standardization as regulated by organizations such as the ISO.